Quick Answer: Who Is Target Market Example?

Who is your target market?

Your target market, also called a target audience, is the specific group of people at which your product or service is aimed.

In other words, they’re the primary audience of your marketing strategy..

Who is your target audience example?

This group includes attributes, such as age, income, education, gender or geographic location. Using demographic data you can target your campaign for example at young people (eg. age 18-24), both female and male from towns with a population larger than 20,000.

Who is McDonald’s target market?

McDonalds Segmentation, Targeting and PositioningType of segmentationSegmentation criteriaMcDonald’s target segmentDemographicIncomeLow and middleOccupationStudents, employees, professionalsBehavioralDegree of loyalty’Hard core loyals’ and ‘Switchers’Benefits soughtCost benefits, time efficiency9 more rows•Feb 9, 2016

Who is Nike’s target audience?

Nike’s target market is largely consumers ages 15–45. Nike has focused its marketing efforts on the digital space in recent years.

Who is Nike’s biggest competitor?

Here are top Nike’s competitors and alternatives:Adidas. Established in 1949, Adidas is a global brand and Nike’s top competitor. … New Balance. Founded in1906, New Balance expanded to become one of the top footwear brands in the world. … Puma. … Reebok. … Converse. … Fila. … Under Armour. … Lululemon.More items…•Jan 30, 2021

How do you know which customers are most attractive?

Determining Your Ideal CustomerDefine your product or service from the customer’s point of view. … Define the ideal customer for what you sell. … Determine the specific benefits your customer is seeking in buying your product. … Determine the location of your exact customer. … Determine exactly when your ideal customer buys your product or service.More items…•Jan 17, 2005

What are the types of target market?

The four main types of market segmentation are:Demographic segmentation: age, gender, education, marital status, race, religion, etc.Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc.Behavioral segmentation: purchasing or spending habits, user status, brand interactions, etc.More items…

Who is McDonald’s biggest competitor?

Burger KingMcDonald’s is one of the largest and most well-known fast-food chains in the world. Privately-owned Burger King is McDonald’s closest competitor. Yum Brands operates Taco Bell, KFC, and Pizza Hut.

Who is Adidas target audience?

The Adidas target market falls under the 20- to 29-year-old age group who are athletes or passionate about sports, and this segment is considered the strongest consumer market. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14 to 19 age group.

Who does Nike sell to?

Nike designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. Most of Nike’s sales are generated by selling footwear to wholesale customers in North America.

What are the 4 types of audiences?

The 4 Types of AudienceFriendly. Your purpose: reinforcing their beliefs.Apathetic. Your purpose is to first to convince them that it matters for them.Uninformed. Your requirement is to educate before you can begin to propose a course of action.Hostile. You purpose is to respect them and their viewpoint.Apr 17, 2018

How do you attract new customers?

Here are 10 tried-and-true tips to help you attract more customers.Offer new customers discounts and promotions. … Ask for referrals. … Recontact old customers. … Network. … Update your website. … Partner with complementary businesses. … Promote your expertise. … Take advantage of online ratings and review sites.More items…•Feb 28, 2020

What are the 3 target market strategies?

The three activities of a successful targeting strategy that allows you to accomplish this are segmentation, targeting and positioning, typically referred to as STP.

What is a target market analysis?

A target market analysis is a study you do of your potential customers. … Based on that, what types of products, services, and features are your potential customers interested in buying? When: Find out when your customers are most likely to buy your products or services.

What is Coca Cola’s target market?

So, the core target audience of Coca Cola is youngster or youth. Their targeVng is not based on gender but the results show that both genders like this product and use it (almost 50/50). Finally, Coca Cola consider each customer as a target and a potenVal consumer.

Who is Lush’s target market?

Based on Lush’s commitment to its manufacturing processes, we can say that many people within Lush’s target market are either vegetarian or vegan. So the current target audience for LUSH are young, professional women ages 20-35 who desire eco-friendly products (“Digital Strategy Lush- Your Daily Dirty Routine,” 2014).

What is a target audience in writing?

Your target audience is your intended audience. They are the group of readers that you want to read your document or you expect will read your document. These are the people you are designing your document for. Your target audience should understand everything you write.

How do you identify your target audience?

9 Tactics to Identify Your Target AudienceStart with your current customers.Think benefits not features.Collect demographic data on your target audience.Send out customer surveys.Look for trends in online customer feedback.Go niche.Research your competitors.Create a market positioning map.More items…•Dec 21, 2020

How do you target customers?

10 Steps To Target And Connect With Potential Customers…Survey Customers. … Research Your Competitors And Find Out Who Their Customers Are. … Target Ads. … Smart Social Media. … Respond To Every Email, Tweet, Facebook Comment, And Phone Call; Adjust Yourself As Necessary. … Affiliate Marketing. … Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles.More items…•Oct 26, 2015

Why is a target market important?

A target market is a group of consumers identified as likely purchasers of a company’s product. … Choosing a target market is important because it enables the firm to direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand.

What is McDonald’s slogan?

I’m Lovin’ ItOver the past 13 years, “I’m Lovin’ It” has gone on to become by far the longest-running McDonald’s slogan in history. And the jingle’s “ba da ba ba ba” vocal hook, originally sung by Timberlake, has grown more famous than Timberlake’s actual hits.